Some days I don’t know whether to laugh or cry. I was just running through my feeds at lunch and I came across this post from Shel Israel. It seems that Mattel and Hasbro have issued a take down order on the popular Facebook application Scrabulous due to trademark infringment. As of this post there…
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Thursday, September 6, 2007
Mattel Apology Leaves Social Media Toys Unwrapped and Unused
Over on the WOMMA Facebook Group, Shannon Stairhime has started a conversation about the Mattel situation. In the post, Shannon asks for evaluations of Mattel’s performance in building consumer trust. Here’s my take: It was a great apology. WOM success? Not even close.
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Over on the WOMMA…
Wednesday, August 8, 2007
Getting the Lead Out: Another Poor Customer Recovery
As if being a parent weren’t already laden with worries and considerations: Parental controls on the television and internet don’t hold a candle to this report summarizing a massive recall by Mattel toys. They recalled almost 1 million Chinese-made toys because they may contain lead. Eighty-three…
Continue reading "Getting the Lead Out: Another Poor Customer Recovery"