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MarketingProfs Daily Fix Blog
Back in May I asked, “Wouldn’t it be grand if we could tap our collective intelligence and create our own marketing survey… with someone else taking care of the expense and legwork? A research project that that was truly ‘for marketers, by marketers’”?
Well, we did and Equation Research delivere…
Continue reading "Marketers, Your Data Awaits: Our Community-Developed Research Report Is Here!"Once of the biggest challenges I have when it comes to Twitter is following what is being said. With nearly 700 people who I follow, it’s easy to have hundreds of Tweets fly by in a matter of minutes. During the day I have to shut down Twitter when I need to focus on getting things done.
I have c…
Continue reading "Twitter: Making Sure You Don’t Miss the Conversation"Not a day goes by when I don’t see complex technical terms thrown around in media press or on blogs. I often wonder if the average marketer knows what half of these terms mean. This new series is aimed at graphically illustrating (this is where the whiteboard comes into play) complex terms in ways…
Continue reading "MarketingProfs Video: What is API, Anyway?"Wow, when those Facebook guys launch a new service, they really know how to create some buzz. Their latest addition is a service called Beacon.
Quite simply, Beacon is a way for marketers to allow users on their sites to send information to Facebook. Some examples include making a blog post on Typ…
Continue reading "Facebook Beacon, the Pandora’s Box of Marketing"Yesterday was my second day attending the Marketing Profs B2B Forum in Chicago. I met a lot of blog friends and made some new ones. The panel I attended on emerging media and its implications on B2B marketing was great and had the audience truly engaged. Here are my takeaways.
David Armano (modera…
Continue reading "MarketingProfs Conference Coverage: Social Media and B2B Marketing"This morning at the MarketingProfs Conference, Stephanie Miller led a discussion on How to make your B2B email programs scale for higher impact throughout the customer lifecycle.
Stephanie did a great job of engaging the audience in some open dialog. She also presented some stats that I think are …
Continue reading "MarketingProfs Conference Coverage: Email 360 — How to Boost Response in B2B"MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Hotel: “Driving Sales: What’s New, What Works, and What Sticks.” It’s a top-shelf program …. I know, because I was one of those who planned it …. and I hope to see you there. Let me know if…
Continue reading "Are You Going to Chicago?"“It’s party time! This Thursday’s online seminar is a cause for celebration around here, because it’s going to be the 100th added to our library. To mark the occasion, we’ve got an important topic, a very special presenter, and a surprise for you at the end of the broadcast.”
That was the email MP…
Continue reading "Pah-Tay Time: Our 100th Seminar Is Today!"Today is the first business day of our Web site’s new look. This change isn’t just cosmetic. Instead, it highlights and incorporates the many valuable components that now make up MarketingProfs.
A little historical background: MarketingProfs was born in June of 2000, when USC professor Allen Weiss…
Continue reading "MarketingProfs: Our New Look"The funniest thing happened today. Well, maybe more embarrassing and goofy than funny. I write email messages to 4,000 of our Premium Plus members each week to announce our upcoming virtual seminars, and this time I screwed up the subject line. It brought an unexpected result!
Despite my rather c…
Continue reading "Screwing Up the Email Subject Line: From Whoops to Wow!"