For businesses, the ability to drive customer attention online is more critical than ever—and for good reason. Engaging a consumer in the right way on the Web provides an opportunity to tap into their social networks, increase their digital word of mouth, and begin racking up earned media cred.
Posts Tagged ‘MarketingProfs’
Thursday, October 17, 2013
Our flagship event, the B2B Forum, last week delivered equal measures of ideas, inspiration, fun, heart, guts, and soul.
Does it seem odd to talk about things like “heart” and “soul” in relation to a business conference? And if so, why? Because I think it makes total sense. Here’s why.
First, …Continue reading "Six Things I Took Away From the MarketingProfs B2B Forum #mpb2b"
Wednesday, October 16, 2013
Frugality has become entrenched consumer behavior in our post-recession economy according to research conducted by Booz & Company, a leading global management consulting firm.
Friday, October 11, 2013
MarketingProfs yesterday announced the winners of its first annual during an Oscars-themed ceremony held on the first day of its annual marketing event, the B2B Marketing Forum.
The B2B Bright Bulb Awards honor excellence in business-to-business marketing in nine different categories, plus one su…Continue reading "MarketingProfs Celebrates the Brightest B2B Marketers of 2013"
Tuesday, October 1, 2013
And the winners are… OK, so we can’t announce the winners quite yet, but we are thrilled to announce the finalists for the MarketingProfs First-Annual Bright Bulb B2B Awards.
Monday, September 30, 2013
WayBack Marketing Series: Jesse Hertzberg on Experiencing Rapid Growth and Following Your Instincts #WayBackMachine
For the next installment in the WayBack Marketing Series, we checked in with Jesse Hertzberg, COO of Squarespace.
Monday, July 15, 2013
Choose Your Marketing Adventure: Rohit Bhargava on Learning About Consumer Marketing and Breaking Through a Creative Block
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Marketing Adventure: Rohit Bhargava on Learning About Consumer Marketing and Breaking Through a Creative Block"