Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Continue reading "Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere"Posts Tagged ‘MarketingProfs’
Wednesday, May 1, 2013
The First Informercial SlideShare for B2B Marketers [Slide Show]
The theme for this year’s B2B Forum is Choices. Marketing these days is full of them, isn’t it? And sometimes, we make terrible ones.
One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can’t sleep. After an hour, it nearly convinces you …
Continue reading "The First Informercial SlideShare for B2B Marketers [Slide Show]"Thursday, March 21, 2013
Choose Your Own Marketing Adventure: Erika Napoletano on Facing Challenges and Getting Creative
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Continue reading "Choose Your Own Marketing Adventure: Erika Napoletano on Facing Challenges and Getting Creative"Wednesday, March 20, 2013
Three Much-Needed Traits of an Effective Customer Service Rep
As a customer service representative at MarketingProfs, I’m fortunate that many phone calls I receive are regarding learning more about MarketingProfs and accessing materials. But now and then, I do get a call from someone who is frustrated for whatever reason and speaking harshly. Those are the…
Continue reading "Three Much-Needed Traits of an Effective Customer Service Rep"Friday, March 1, 2013
Free Friday: Avoid Having the Curtain Drop on Your Digital Strategy
Imagine developing the perfect play. The characters are fantastic, the story is rich, and the stage gleams. But when opening night comes, the seats are empty. All your practiced bows in the mirror have been for naught. What happened?
The same can happen online. You may think that your online stor…
Continue reading "Free Friday: Avoid Having the Curtain Drop on Your Digital Strategy"Thursday, February 28, 2013
The Five Biggest Challenges Facing B2B Marketers in 2013
The B2B business world is no longer a black and white world, that’s for sure, and while there’s no one right choice, having multiple good options makes it even more difficult to choose the right one for you.
Which markets do you go after? Where do you allocate your budget? How do you prioritize w…
Continue reading "The Five Biggest Challenges Facing B2B Marketers in 2013"
