I am that not-so-rare creature: a woman who drinks beer. No need for a stereotypically feminine bottle or tap – I like it just as it is. When I do drink beer, it is usually in mixed company at one of the local brewpubs -so, while Heineken might not be available at such a place, the brand’s latest…
Continue reading "Making Beer a Girly Beverage"Posts Tagged ‘Marketing_to_women’
Tuesday, September 4, 2007
Thursday, August 9, 2007
Making Tequila ‘Sexy’ for Women
Part of the fun of my very occasional tequila drinking experience in college was joining the guys to really… shall we say, “celebrate,” before I went back to my usual boring beer. Even though I get a headache just typing this post about tequila now, it was very interesting to ponder a recent move…
Continue reading "Making Tequila ‘Sexy’ for Women"Wednesday, August 1, 2007
Careful What You Pink For
More men are buying female-targeted skincare, beauty products and treatments, according to Forbes and Brandweek. These guys are the brave ones.
They need to be bold enough to stand at the department store make-up counter or peruse the night creams in the drugstore aisles – both very female environ…
Continue reading "Careful What You Pink For"Tuesday, June 19, 2007
Financial Services Marketing: Educate and Take It Slow
The financial services industry has been male-dominated and focused since the beginning of time (or, whenever it officially became an industry), and that is becoming a bit of an issue as the number of women with high net worth increases. They are not so easily sold with: “Let me take care of it,” …
Continue reading "Financial Services Marketing: Educate and Take It Slow"Friday, May 11, 2007
Tupperware’s Quest for Relevancy
Whether and how a brand supports a cause is becoming an increasingly relevant crossroad on a consumer’s buying path. Still, this remains an oft-neglected consideration — perhaps partially because it is difficult to measure immediate ROI and that, in turn, can make it a hard sell for executives…
Continue reading "Tupperware’s Quest for Relevancy"Friday, April 27, 2007
Marketing Green: It’s All About the Follow-Through
New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater extent these days — and that they appreciate learning about it via ad campaigns. In the recent MediaPost article on the findings, Sarah Mahoney wrote…
“In its survey,…
Continue reading "Marketing Green: It’s All About the Follow-Through"Thursday, April 26, 2007
What Saks Knows
Two keys to transparent marketing (which is the main concept in my book, Don’t Think Pink) are narrowing your focus and getting to know your customer community intimately. I tend to assume that this is a lot easier for smaller/closer-to-the-customer businesses to follow through on than it might be…
Continue reading "What Saks Knows"Monday, April 23, 2007
Inside Scoop Savings: ‘Maxx Moments’
One of the truths about how women buy involves the “inside scoop” factor. All things being equal (quality/price/customer experience), the smaller the perceived “club” of existing buyers, the hipper the brand will seem and the more those in-the-know will want to tell others.
Yeah – that’s right: wo…
Continue reading "Inside Scoop Savings: ‘Maxx Moments’"Thursday, April 19, 2007
Air Travel Is Not a Gender-Specific Frustration
I read Joe Sharkey’s New York Times piece about American Airlines new women-specific web site yesterday, rolled my eyes at all of the obvious blunders on said site, and put it on my “to blog about” list. As a “female business traveler” myself, this is one topic that merits a little further…
Continue reading "Air Travel Is Not a Gender-Specific Frustration"Monday, April 24, 2006
The Secret of NASCAR’s Marketing
I’ve been hearing about NASCAR’s female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for me….
The stats, as reported therein:
“According to a pair of recent surveys, of NASCAR’s 75 million…
