“Measure twice, cut once.”
A handy piece of carpentry (and life) advice passed to me by my grandfather – Joseph Williams. This, along with – “Plan for the worst, hope for the best” – have come in handy when building marketing programs.
In my experience, most mistakes and problems with marketin…
Continue reading "How To Minimize Marketing Mistakes"Pepsi’s new “Design Our Pepsi Can Contest” offers $10,000 for the re-design of its soda can. Consumers create and enter their design on the site, where the public will be able to vote on a winning design that will be featured on 500 million Pepsi cans.
It’s “the first time in history” that this h…
Continue reading "Pepsi Copies Jones Soda’s Marketing (And: Words to Never Use in a Press Release)"