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MarketingProfs Daily Fix Blog
MarketingProfs is kicking off its Smart Marketers Tour 2012 on March 28 in Seattle. And we’re inviting you to join us there for our very-first free in-person event.
We’re touring to celebrate smart marketers around the country and learn from these fine folks.
Our first stop is at the Seattle…
Continue reading "Free Friday: Join Us in Kicking Off the Smart Marketers Tour 2012"A guest post by Aaron Dun of Percussion Software.
Unless you have been living under a rock, you have heard the term “content marketing” a great deal in the last six months.
The Forbes MarketShare blog recently had a great series of articles about marketing in 2012, complete with quotes from …
Continue reading "Content Marketing: A New Approach to a Classic Idea"A guest post by Maribeth Ross of NetProspex.
For St. Patrick’s Day, let’s talk about the only pot of gold more coveted (at least by B2B marketers) than the leprechaun’s at the end of the rainbow: qualified B2B leads. For B2B marketers, this lead-gen pot of gold can seem impossible to find.
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Continue reading "Three Tips for Finding the Lead-Gen Pot o’ Gold"A guest post by Gregg S. Lipman of CBX.
Tweens are a complicated bunch—as parents and marketers know. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 14 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sale…
Continue reading "The Do’s and Don’ts of Tween Marketing"Imagine my thrill when I received an unexpected box from the US Postal Service—only to open it and find another box, with beautiful blue color surrounding the word FASCINATE and the words “Open Here to Persuade and Captivate” right near the opening. My heart was racing with excitement. What…
Continue reading "When Our Customers Have 9-Second Attention Spans"The inky illustration of a mythological sea creature on the dark rum bottle lured us in. How could we pass over a product called The Kraken? That night, before opening the bottle, I first checked its website for recipes. I found them… and also discovered a fun, unique example of content marketing….
Continue reading "Release the Content! Five Content Marketing Tips from The Kraken"