Long used as a cheap mainstay for processed foods on supermarket shelves, food manufacturers have gone back to using sugar. Or honey. Anything but high-fructose corn syrup. Due to increasing concerns and bad press about high fructose corn syrup, many manufacturers have stopped using it. Losing…
Continue reading "Rebranding High Fructose Corn Syrup: Good or Bad Idea?"Posts Tagged ‘Marketing’
Wednesday, October 6, 2010
Monday, October 4, 2010
What a Squishy Thing Like ‘Storytelling’ Has to Do With Business
A few weeks ago, I spoke at ExactTarget’s Connections 2010 event about my favorite subject of Content—specifically: What Stories, Blogs, Video & More Should Be Doing for You (and Your Clients).
The upshot was how to bring content (like stories, podcasts, blogs, and so on) more central to an…
Continue reading "What a Squishy Thing Like ‘Storytelling’ Has to Do With Business"Friday, October 1, 2010
Clever Ideas Can Sound Crazy … At First
Last week, I wrote: If you want a creative company, focus more on fostering a creative culture instead of worrying about hiring “creative people.” Since writing that article, I was able to experience a case study at the Hershey Company in Hershey, Pennsylvania. (You know, the town that smells like…
Continue reading "Clever Ideas Can Sound Crazy … At First"5 Things to Know Before Buying Marketing Automation
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
Continue reading "5 Things to Know Before Buying Marketing Automation"Thursday, September 30, 2010
Co-branding Healthy Oatmeal With … Cinnamon Rolls?
Let’s face it: Hot cereal may be nutritious and taste good, but it isn’t too exciting. So what can a brand like Cream of Wheat do to up the ante? Co-brand. But which brand could they partner with that offers a win-win scenario for both? Enter Cinnabon.
Co-branding can be a boon to brands—or…
Continue reading "Co-branding Healthy Oatmeal With … Cinnamon Rolls?"Friday, September 24, 2010
6 Tips for Building a More Creative Company
What good is it being creative in your job if your company isn’t equipped to accept and use the innovative thinking?
The October 2010 issue of Inc. Magazine features a four-page, pull-out section called “How To: Hire For Creativity.” It is part of its series offering readers a “monthly guide to p…
Continue reading "6 Tips for Building a More Creative Company"Thursday, September 23, 2010
5 Ways to Take Action After Collecting Feedback
A guest-post by blogger Eran Savir, vice president of products at Kampyle.
Companies spend a lot of time and resources collecting customer feedback, but many approaches make it difficult to act upon the responses. Linear-based surveys require a lot of statistical data to be relevant, and custom…
Continue reading "5 Ways to Take Action After Collecting Feedback"Wednesday, September 22, 2010
Doing the Unexpected: Proctor & Gamble Gets Into a New Game
A recent Bloomberg News article focuses on what P&G’s FutureWorks is thinking: Tide dry cleaning franchises and Mr. Clean car washes. What?
When the world’s No. 1 consumer products brand decides to get into franchising service-based businesses, it’s worth talking about.
Interestingly…
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