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MarketingProfs Daily Fix Blog
Ten years ago, businesses held all the power. They controlled information and leaked it as needed; salespeople managed the process. Now, however, the power has shifted to the buyer.
Buyers have access to more information from more sources than ever. They ask questions, get answers, read revie…
Continue reading "Three Tips to Stop Shilling and Start Guiding Prospects"Pinterest, Tumblr, now Facebook Timeline… Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content.
To help you brainstorm ideas for adding visual content to your marketing mix, I drew up a few infodoodles, then I put them in a slide s…
Continue reading "10 Ideas for Visual Content [Infodoodle]"A guest post by Dylan Mazeika of FreeLogoServices.
In this digital age, a successful business needs to provide outstanding service, offer intrinsic value to its clients, build customer relationships—and stand out from the crowd on myriad online platforms.
To set one’s company apart from the …
Continue reading "Why Branding Matters: Stand Out From the Rest of the Herd"To help you navigate through marketing in 2012, we’ve gathered our favorite fact-packed charts in one handy-dandy guide: “27 Must-Have Charts to Guide Your Marketing in 2012.”
The colorful, informative pages cover such topics as:
Social media and content marketing
Planning and budgeting
…
A guest post by Pamela Springer of Manta.
A new Manta study shows more than half of small-business owners get their biggest boost in business from customer referrals, not from Facebook, LinkedIn, or even personal relationships.
In a survey of more than 1,000 small-business owners, 78% of them …
Continue reading "Build a Strong Referral Network to Boost Your Business"A guest post by Nemo Chu of Bloomfire.
“What do you look for when you hire a marketer?”
Recently, I presented that question to owners of companies ranging from half a dozen employees to over a hundred employees, and they all gave similar responses.
Companies want their marketers to have t…
Continue reading "What Companies Want: The Seven Traits of an Ideal Marketer"A guest post by Jascha Kaykas-Wolff of Mindjet.
Too many businesses are ill-equipped to handle change. The problem is not the people in the organization—it’s the process.
Many organizations are too rigid and their approach is too focused on the long term to swiftly take advantage of market…
Continue reading "How to Build Your Own Agile Marketing Team"A guest post by Richard Warner of Interxion.
The European Union recently mandated a digital agenda, in which it strives to become the leader in the Internet space.
The agenda aims to offer high-speed broadband connection for all EU households by 2013 and a 50% subscription rate of more than 10…
Continue reading "Opportunity Calls: 79% of UK Consumers Purchasing Goods Online, Few Businesses in the Game [Infographic]"A guest post by Michael Margolis of GetStoried.com.
Before every critical conference call, meeting, or video Skype, you’ve been googled by the other participants. Each time you’re considered for a position or contract, your digital presence has been scrutinized. What online searchers find will f…
Continue reading "Four Ways to Tell Your Story (and Make It Awesome)"