Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to…
Continue reading "5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them)"Posts Tagged ‘Marketing’
Wednesday, May 11, 2011
You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson
A guest post by Gregg S. Lipman of CBX.
Dear Johnson & Johnson,
For many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never ca…
Continue reading "You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson"Friday, May 6, 2011
3 Ways to Ditch the “And” in “Sales and Marketing”
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
Continue reading "3 Ways to Ditch the “And” in “Sales and Marketing”"Tuesday, May 3, 2011
What’s the Worst Marketing Advice You Ever Received?
Some bad advice is legendary. Like, “Floor it! There’s never any cops out at this time of night.” Or “Go ahead—what’s the worst that can happen?” (Which always precedes something truly terrible.)
But what about bad business advice? What’s the worst advice you’ve even received? D…
Continue reading "What’s the Worst Marketing Advice You Ever Received?"Thursday, April 28, 2011
Attribution: Give Credit Where Credit Is Due
A guest post by Justin Dougherty, senior director of technology at TagMan.
Attribution is a word that gets used on the data side of online marketing, but unlike other engineering-speak, this is not a term that should be dismissed. After all, it’s very important. “Attribution” is the proce…
Continue reading "Attribution: Give Credit Where Credit Is Due"Wednesday, April 27, 2011
Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?
Companies restructure all of the time. But do they usually dump successful product lines in the process? Good question.
So why is networking company Cisco getting rid of its line of Flip mini video cameras? According to the Consumer Electronics Association, sales of mini video cameras grew from 4…
Continue reading "Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?"