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MarketingProfs Daily Fix Blog
A guest blog post by Jason Ferrara of Ifbyphone.
Mother’s Day is just around the corner, so I started making a mental list of all the little (and not-so-little) lessons my mom taught me over the years. In teaching me how to cook and clean, and offering parenting advice, my mom has been a consta…
Continue reading "Four Marketing Lessons From Dear Old Mom"A guest blog post by Jens Lundgaard of Brandworkz.
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and marketing directors, as well as many branding and marketing agencies.
Silicon Valley is incredibly dynamic and forward-thinking when it comes to softwa…
Continue reading "The Future of Branding: Three Brand-Management Lessons From Silicon Valley"A guest post by Ann Ehnert.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.
After your team optimizes a…
Continue reading "Three Tips to Inspire More Clicks in PPC Campaigns on Google"Four years ago, my husband and I moved from a big city in northern California to a tiny town in central Arizona. I went through a tough adjustment period. I missed my family, friends, and my familiar routine. But more than anything, I missed Trader Joe’s.
But last month, everything changed. A …
Continue reading "A Study on Brand Loyalty: What We Can Learn From Trader Joe’s"Imagine doing business with Iron Man*, Captain America, Thor, or the Hulk. What business lessons would they share?
Inspired by the recent premiere of The Avengers movie, I drew a downloadable infodoodle of powerful business lessons from four classic Marvel superheroes.
Here are the busine…
Continue reading "Powerful Business Lessons From Four Classic Marvel Superheroes [Infodoodle]"A sparkling résumé used to be all you needed to navigate a career path. The right names and places on paper answered the basic questions about you and your professional experience. Nowadays, however, a résumé isn’t enough to tell your story.
To help you learn the best way to share your profes…
Continue reading "Free Career Advice to Help You Stand Out From the Crowd"A guest blog post by Laura Clarke.
Company branding that is not 100% consistent could be losing you money. However, it’s something that could easily be put right with the help of brand-management software.
Here are a few tips to prevent the worst mistakes that attribute to the loss of brand id…
Continue reading "Four Classic Branding Mistakes and How to Avoid Them"With all the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. But radio can be a very cost-effective and action-inducing method of connecting to new customers and re-connecting to those who already love your company.
Of course, there ar…
Continue reading "Four Ways to Tune Into Your Radio (Yes, Radio) Listeners"Want to give your marketing know-how a boost? On this Free Friday, we’re offering you the opportunity to enjoy our Digital Marketing World: Smarter Marketer virtual conference on demand.
MarketingProfs own marketing-savvy folks present the three sessions.
In “Five Traditional (Gasp!) Marcom Me…
Continue reading "Free Friday: Become a Smarter Marketer on Demand"