In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it’s a good idea to have a support system in place to make sure your content has a fighting chance. In addition to writing about trending topics and industry news,…
Continue reading "5 Tips to Keep Your Content From Dying an Untimely Death"Posts Tagged ‘Marketing’
Thursday, December 15, 2011
Monday, December 12, 2011
How to Choose Which Marketing Events Are Worth Your Time (And Money)
You have so many choices available when it comes to attending marketing events each year. What sets apart the top-shelf events from the more pedestrian gatherings? What separates the best events from the pack? Glad you asked!
Here are three things that have guided me well since I started going to…
Continue reading "How to Choose Which Marketing Events Are Worth Your Time (And Money)"Tuesday, December 6, 2011
How to Add Holiday Sparkle to Last-Minute Email Campaigns
A guest post by Paul Turnbull of Campaigner.
The Black Friday weekend kicked off an encouraging shopping season for retailers with the total spend reaching an estimated $52.4 billion. But there’s still a lot of shopping before Santa jumps on his sleigh.
Not everyone was prepared to hit the s…
Continue reading "How to Add Holiday Sparkle to Last-Minute Email Campaigns"Friday, December 2, 2011
Stocking Stuffer Friday: A Very Special Seminar
To kick off our new Free Fridays at the Daily Fix, we’re bringing you stocking stuffers during this glad season of giving.
More than the generic flashlight, a pack of socks, and office supplies, the best stocking stuffers are the ones given with you in mind.
And today’s gift is almost too b…
Continue reading "Stocking Stuffer Friday: A Very Special Seminar"Wednesday, November 30, 2011
Marketing Smarts Podcast: Rhetoric and the Art of Persuasion
“Marketers understand what rhetoric’s all about,” says Jay Heinrichs. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view of reality and how it gets them to do things, how it…
Continue reading "Marketing Smarts Podcast: Rhetoric and the Art of Persuasion"Monday, November 28, 2011
Meet Customer Privacy Obligations Without Sacrificing Online Tracking
A guest post by Angus Glover Wilson of TagMan.
Companies doing business online have an obligation to meet do-not-track and user privacy standards—whether they like it or not. And with do-not-track-style legislation pending in the United States and Europe, it’s likely that laws will eventually…
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