MarketingProfs Daily Fix Blog

Posts Tagged ‘Marketing’

Thursday, May 16, 2013

iStrategy Miami: Crucial Takeaways From the Digital Marketing Event

iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.

For those folks who couldn’t make it to iStrategy Mi…

Continue reading "iStrategy Miami: Crucial Takeaways From the Digital Marketing Event"

Tags: business, Facebook, Marketing, Social Media, Strategy and Tactics
Posted at: 9:55 am in Featured Posts, Headline, Marketing Strategy, Marketing Thought Leadership, Social Media, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (1) | Trackbacks (1615)

Wednesday, May 15, 2013

What Marketers Can Learn From Moneyball

Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.

But many businesses aren’t operating on an all-star budget; when a company …

Continue reading "What Marketers Can Learn From Moneyball"

Tags: Marketing, Strategy and Tactics
Posted at: 10:01 am in Advertising, Content, Featured Posts, Headline, Marketing Analytics and Modeling | Permalink | Comments (1) | Trackbacks (1615)

Tuesday, May 14, 2013

Ice Cream Slingers Turn a Good Product Into a Great Customer Experience

Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.

Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…

Continue reading "Ice Cream Slingers Turn a Good Product Into a Great Customer Experience"

Tags: Branding, customer experience, customers, Innovation, Marketing
Posted at: 10:04 am in Customer Relationships, Featured Posts, General Management, Headline | Permalink | Comments (2) | Trackbacks (1615)

Monday, May 13, 2013

The Frugal Content Marketer’s Secret Weapon: Fiverr

There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can…

Continue reading "The Frugal Content Marketer’s Secret Weapon: Fiverr"

Tags: Content, Content Marketing, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 10:07 am in Content, Content Marketing, Featured Posts, General Management, Headline, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1615)

Thursday, May 9, 2013

Four Lessons Marketers Can Learn From Yoga

As a yoga practitioner and marketing professional, I have come to see the parallels of these two seemingly unrelated practices. The foundational principles associated with yoga can direct our day to day and even high-level strategies as marketers. Read on to learn four marketing lessons from this…

Continue reading "Four Lessons Marketers Can Learn From Yoga"

Tags: customer experience, Marketing
Posted at: 10:04 am in Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (3) | Trackbacks (1615)

Wednesday, May 8, 2013

Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…

Continue reading "Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere"

Tags: Content, Content Marketing, customer experience, Innovation, Marketing, MarketingProfs, Social Media
Posted at: 9:53 am in Content, Content Marketing, Featured Posts, Headline, Marketing Tools, Social Media | Permalink | Comments (0) | Trackbacks (1615)

Tuesday, May 7, 2013

Focus on Both Brand Building and Revenue Generation (Not Just One)

There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.

Marketing agencies are being held more and more accou…

Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"

Tags: Branding, customer experience, customers, Lead Generation, Marketing, Strategy and Tactics
Posted at: 10:05 am in Branding, Campaign Management, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1615)

Monday, May 6, 2013

Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back

When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…

Continue reading "Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back"

Tags: Email Marketing, Leadership, Marketing, Segmentation and Targeting
Posted at: 10:02 am in Featured Posts, General Management, Headline, Marketing, Marketing Leadership, Segmentation and Targeting | Permalink | Comments (8) | Trackbacks (1615)