Discount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value because they know that customers are motivated to seek out price…Continue reading "The Psychology of Sales: Six Facts Every Brand Should Know"
Posts Tagged ‘Marketing’
Wednesday, May 15, 2013
Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
But many businesses aren’t operating on an all-star budget; when a company …Continue reading "What Marketers Can Learn From Moneyball"
Tuesday, May 14, 2013
Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.
Ice cream scoops are thrown from one worker to another and caught in cups balanced on their chins… while standing on one foot… hopping. You’ll see ice cream slingers sliding across the counte…Continue reading "Ice Cream Slingers Turn a Good Product Into a Great Customer Experience"
Thursday, May 9, 2013
As a yoga practitioner and marketing professional, I have come to see the parallels of these two seemingly unrelated practices. The foundational principles associated with yoga can direct our day to day and even high-level strategies as marketers. Read on to learn four marketing lessons from this…Continue reading "Four Lessons Marketers Can Learn From Yoga"
Tuesday, May 7, 2013
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"
Monday, May 6, 2013
When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…Continue reading "Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back"