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I once had a co-worker recount the tale of her junior account position at a 4A’s agency. Her account was for a well known brand of– well–tampons. Evidently, the team brainstorming sessions (comprised largely of men), yielded many unfortunate and hysterical marketing and product…
Continue reading "Crawling for Customers"Tags: agencies, customer experience, customer knowledge, customer perspective, customer research, marketing to moms, marketing to women, product development
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