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MarketingProfs Daily Fix Blog
When I talked with Scott Brinker of ion interactive about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths.”
These are:
IT needs to move further out of the business of managing and implementing all technology in the organization.
Mark…
In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
Continue reading "Proof of Life: 4 Reasons Why B2B Marketing Lives On"As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it…
Continue reading "Marketers: Are You Doing an End-Run Around IT?"