Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…
Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"Posts Tagged ‘marketing tactics’
Tuesday, November 2, 2010
Retailers Duking it Out for the Holiday Toy Biz
Just how much does the holiday toy biz mean to retailers? According to a recent article in Retailing Today, Wal-Mart has already taken proactive aim at its pricing on some of the hottest toys of the season. In October.
Pushing hot holiday toys early and having a selection at price points of $5, $…
Continue reading "Retailers Duking it Out for the Holiday Toy Biz"Friday, February 19, 2010
Seven Methods For Affective Marketing Tactics
All the good marketing tactics are used up. They’ve been wasted on bargain aluminum siding, gym membership sweepstakes, and tanning salon offers.
All those beautiful tactics. How can I use the same tactics on you that someone else uses to promote a stuffing?
I’m exploding with services for you…
Continue reading "Seven Methods For Affective Marketing Tactics"New and Improved! Latest, Greatest Way for Marketer to Shoot Himself in Foot!
Among online marketing blogs/forums, I see two common threads of discussion: 1) Endless touting of the latest technique (blogs, video, podcast, WOM, social networking, you name it): why it’s so great; why you just have to do it. In fact, why aren’t you doing it (whatever it is) yet? And…
2) Endl…
Continue reading "New and Improved! Latest, Greatest Way for Marketer to Shoot Himself in Foot!"
