For one hundred and fifty eight years, the investment bank Lehman Brothers survived multiple business cycles and even the Great Depression. However, critical miscalculations in its last few years of life ultimately proved catastrophic for not only Lehman Brothers, but the global economy as well. A…
Continue reading "Marketing Lessons From The Collapse Of Lehman Brothers"Posts Tagged ‘Marketing Strategy’
Wednesday, January 20, 2010
Tuesday, July 21, 2009
Tuesday, June 16, 2009
Chinese Brands Are Coming
Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and Chery are not content to rule the middle kingdom and instead seek to invade new markets. Forget bringing…
Continue reading "Chinese Brands Are Coming"Monday, February 9, 2009
Predicting the Future? Anchor’s Aweigh!
Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of forecasting is often rife with bias, data quality issues, mathematical error, and/or poor planning…
Continue reading "Predicting the Future? Anchor’s Aweigh!"Friday, September 12, 2008
Grow Your Company, Maintain Your Priorities
Does growth doom a company?
What takes place with size that shifts perception of a company from delightful to dull? While scarce meant special, does big have to be banal?
I’d like to explore this challenge with you through a story…. about you.
A few years back you started a company. You make sug…
Tuesday, January 15, 2008
Marketing Plans Before Business Plans
A RainToday.com recent webinar attendee asked via email: Many mid-sized professional services firm have no business plan and I’ve had to use the marketing plan to “back into” a business plan or general direction for the year. I find this is the case more often than not. Do you see this as well? It’s…
Continue reading "Marketing Plans Before Business Plans"Tuesday, January 8, 2008
Should Marketing Report to the CFO?
Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive corporate strategy. And while we’ve made progress with tracking the right metrics and aligning more closely with the executive suite, would marketing …. as a…
Continue reading "Should Marketing Report to the CFO?"