The other day, my cousin (who teaches high school in New Hampshire) started following me on Foursquare. I was surprised because —while my cousin is nowhere near a Luddite—she also isn’t steeped in the social media world. She doesn’t suffer from what is known as Social Tool “ADOS” (Attention…
Continue reading "5 Questions (and Answers) About Social Location Marketing"Posts Tagged ‘Marketing Strategy’
Thursday, March 10, 2011
Home Sweet Home: Businesses Bringing Production Back to the U.S.A.
On a cold, blustery day at 1 p.m., your supply chain and operations managers call a meeting to discuss outsourcing the manufacturing of a best-selling item to China. While facts and figures for cost savings and lead-time reductions are bandied about the room, you notice something crucial missing…
Continue reading "Home Sweet Home: Businesses Bringing Production Back to the U.S.A."Tuesday, March 1, 2011
Supersizing Starbucks (or “How Much Coffee Do You Really Need?”)
Bucking the current trend and the collective frowning toward “supersize” anything, Starbucks proves once again the company is following its own marketing path. Let the proverbial chips fall where they may! In January, the company unveiled its colossal new 31 ounce drink size: Trenta.
Wow! Way…
Continue reading "Supersizing Starbucks (or “How Much Coffee Do You Really Need?”)"Wednesday, February 2, 2011
Busting the Myth of Marketing Automation Magic
A guest post by Lisa Cramer of LeadLife Solutions.
We hear marketers constantly discussing their need for nurturing, metrics, and getting more quality leads to sales. However, it’s interesting how marketers don’t seem to realize that marketing automation is no different from any other market…
Continue reading "Busting the Myth of Marketing Automation Magic"Thursday, January 13, 2011
3 Reasons Your Marketing & Sales Departments Aren’t Clicking
While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…
Continue reading "3 Reasons Your Marketing & Sales Departments Aren’t Clicking"