“When people bring someone in to do social media,” Shannon Paul told me in the most recent episode of Marketing Smarts, “they envision having someone on the front lines who everyone else is going to tell what to say and write. You end up repurposing a lot of stuff that is inherently ‘not…
Continue reading "Marketing Smarts Podcast: How Will This Brand Live and Breathe?"Posts Tagged ‘Marketing Strategy’
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"Wednesday, October 12, 2011
How to Research Your Idea (& See If It’s Any Good!)
A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
Continue reading "How to Research Your Idea (& See If It’s Any Good!)"Friday, September 23, 2011
Social Media Crises on the Rise—Yet 76% are Preventable [Report and Webinar]
Check out the post and report below and sign up for Jeremiah’s MarketingProfs PRO seminar on September 29 to dive deeper into the results (and solutions).
Altimeter Group has published another Open Research report, this time outlining how social media crises occur—and what could be done to pre…
Continue reading "Social Media Crises on the Rise—Yet 76% are Preventable [Report and Webinar]"Friday, May 6, 2011
3 Ways to Ditch the “And” in “Sales and Marketing”
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
Continue reading "3 Ways to Ditch the “And” in “Sales and Marketing”"Tuesday, March 29, 2011
3 Ways to Keep the Fire Burning Bright in a Vendor-Client Relationship
This is the second post in the Vendor-Client Relationship series. The below post was a joint collaboration with Kyle Henderick, who works on the vendor side for Alterian, a marketing technology and research firm. You can connect with Kyle on Twitter at @khenderick.
The vendor-client relationsh…
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