Congratulations! Your company is successful locally, and now you want to share what you do with the world. In many ways, the process will be like re-starting your business. Many of the activities you performed to launch your initial business are the same you will employ in each of your new…
Continue reading "How To Build a Brand Internationally"For one hundred and fifty eight years, the investment bank Lehman Brothers survived multiple business cycles and even the Great Depression. However, critical miscalculations in its last few years of life ultimately proved catastrophic for not only Lehman Brothers, but the global economy as well. A…
Continue reading "Marketing Lessons From The Collapse Of Lehman Brothers"Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and Chery are not content to rule the middle kingdom and instead seek to invade new markets. Forget bringing…
Continue reading "Chinese Brands Are Coming"Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of forecasting is often rife with bias, data quality issues, mathematical error, and/or poor planning…
Continue reading "Predicting the Future? Anchor’s Aweigh!"