Why have only 34% of marketers generated leads using Twitter? Why is this number so low if new users keep signing up for social networks and companies keep publishing posts about taking advantage of those networks for marketing?
Posts Tagged ‘Marketing Strategy’
Thursday, September 27, 2012
What if people were willing to pay you for the privilege of receiving your marketing materials?
A while back, I spoke with Laura Fitton about the idea of “useful” marketing, and we thought that, if you could actually get people to pay you for your marketing, that that would be a leading indicato…Continue reading "Who Does Your Marketing Serve?"
Tuesday, August 21, 2012
This article is a not-so-subtle reminder to all marketers and advertisers that Baby Boomers have begun to creep into a new demographic, the same demographic that often correlates to a drop in attention and action from marketers and advertisers.
You do remember the Baby Boomers, Mr. Marketer and M…Continue reading "Why Pay Attention to Baby Boomers? Half of Adults Age 65 or Older Are Online"
Wednesday, August 8, 2012
You have likely heard something about “big data” and wondered what it is and if it has any impact on marketers and your world.
There are lots of ways people use (and misuse) the term, but for purposes of this column, let’s say that big data is marketing data that is multistructured (not li…Continue reading "Digital Marketing Attribution: What It Is and Why It Matters"
Wednesday, August 1, 2012
I was talking to my brilliant friend, James Intriligator, and he was explaining why advertisers need to be careful using humor in their ads. As entertaining or outright funny as an ad may be, the joke can distract from the message.
The example Intriligator used was a commercial in which the punch…Continue reading "Can Humor Undermine Your Message?"
Monday, June 4, 2012
Your marketing and sales departments are no longer aligned with the way buyers make purchase decisions.Consider the following facts.
In 2011, one in four new purchases started with an Internet search.
42% of US households report they skip commercials when watching shows on their DVRs.
It is …
Wednesday, May 16, 2012
Years ago, the political philosopher Leo Strauss wrote an essay titled “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had to speak could only be spoken surreptitiously or “by…Continue reading "Should Your Marketing Message Require Reading Between the Lines?"