MarketingProfs Daily Fix Blog

Posts Tagged ‘Marketing Smarts’

Friday, March 15, 2013

Should You Reinvent Yourself?

One of the reasons that I wanted to interview Steven Bushong, SVP Marketing Operations at the Disney ABC Television Group, for the Marketing Smarts podcast was that he has had such an interesting career path.

Graduating from the University of Michigan with a degree in industrial and systems engi…

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Tags: careers, employment, marketing operations, Marketing Smarts
Posted at: 10:04 am in Featured Posts, Headline, Marketer, Marketing Leadership, Marketing Smarts | Permalink | Comments (6) | Trackbacks (1316)

Friday, March 8, 2013

Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)

Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.

For example, by now, everyone knows that if you are pursuing a content…

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Tags: accountability, best practices, Marketing Podcast, Marketing Smarts, Marketing Smarts Podcast, testing
Posted at: 10:37 am in Featured Posts, Headline, Marketing Analytics and Modeling, Marketing Smarts, Marketing Tools, Metrics & ROI, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1316)

Friday, October 12, 2012

Can We Really Predict Brand Success?

“There’s no secret formula to marketing and to working on strategy.”

That’s what branding consultant Laura Ries told me when I interviewed her for the most recent episode of Marketing Smarts, and I absolutely agree with her (though I also thought, “Isn’t that EXACTLY what someone who KNEW the for…

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Tags: Branding, differentiation, images, logos, Marketing Smarts, positioning
Posted at: 12:27 pm in Branding, Featured Posts, Marketing, Marketing Smarts | Permalink | Comments (5) | Trackbacks (1316)

Wednesday, August 1, 2012

Can Humor Undermine Your Message?

I was talking to my brilliant friend, James Intriligator, and he was explaining why advertisers need to be careful using humor in their ads. As entertaining or outright funny as an ad may be, the joke can distract from the message.

The example Intriligator used was a commercial in which the punch…

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Tags: Advertising, Baratunde Thurston, humor, Marketing Smarts, Marketing Strategy
Posted at: 1:10 pm in Advertising, Content, Ethics, Featured Posts, Marketing, Marketing Smarts | Permalink | Comments (2) | Trackbacks (1316)

Wednesday, June 20, 2012

Five Tips for Developing an Adaptable Approach to Online Marketing

In Lee Odden’s new book, Optimize, Odden suggests that companies need to have an “adaptable approach” to content and online marketing.

During this week’s episode of Marketing Smarts I asked Odden what he meant by that comment. Here’s what he told me. (If you want to know what he said when Ann H…

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Tags: continuous improvement, Lee Odden, Marketing Smarts, measurement, optimization, Podcast
Posted at: 1:48 pm in Featured Posts, Marketing Analytics and Modeling, Marketing Smarts, Marketing Strategy, Planning and Measurement, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1316)

Wednesday, May 9, 2012

How to Differentiate Yourself From Your Competitors: What Makes YOU So Different?

How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?

Those ques…

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Tags: Brad Abare, Branding, Content Marketing, differentiation, Eric Granof, Marketing Smarts, Podcast, unique selling point
Posted at: 1:28 pm in Content Marketing, Featured Posts, Marketing Smarts, Product and Services Marketing, Small Business Marketing | Permalink | Comments (4) | Trackbacks (1316)

Wednesday, April 11, 2012

Five Things I Learned Recording Marketing Smarts Live in Seattle

On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is bringing the podcast to audiences across the…

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Tags: fun, Geoff Livingston, Google, Ian Lurie, Marketing, Marketing Smarts, PR, SEO
Posted at: 2:14 pm in Featured Posts, Marketing, Marketing Leadership, Marketing Smarts, Public Relations, SEO Marketing | Permalink | Comments (0) | Trackbacks (1316)