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Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…
Continue reading "Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)"When I first started reading Brandscaping by Andrew Davis (in preparation for this week’s episode of Marketing Smarts), my initial reaction was, “Oh, come on!”
Why was I so incredulous? Because, at first, I thought Davis was proposing something preposterous.
In Chapter One of Brandscaping, And…
Continue reading "Marketers, Think Bigger! Think ‘Finding Nemo’!"In an article entitled “The New-Boy Network,” Malcolm Gladwell describes research conducted at Harvard by Nalini Ambady and Robert Rosenthal that demonstrated the surprising power of first impressions.
While trying to establish the importance of non-verbal elements—specifically, the teacher’s a…
Continue reading "Does Your Product Make a Good First Impression?"For years, I’ve wondered why the rhetoric of self-actualization and self-help is so prevalent in the world of marketing advice. It started with Tom Peters’ emphasis on human potential and the search for excellence back in the 1980s but continues to play a role in the work of Seth Godin, Sally…
Continue reading "Are You Marketing From a Place of Deep Gladness?"“All is flux.” – Heraclitus
Years ago, when the company I was working for was going through yet another website makeover, someone commented that such makeovers were rarely the result of customer feedback. To use a popular meme: “I would do more business with you if you would just change the color…
Continue reading "Stop Fussing Over Your Content!"
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