Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets pegged to quarterly objectives, a myopic focus on “short-term value creation” often excludes…
Continue reading "The Long-Term Value of Community Relations"Posts Tagged ‘marketing ROI’
Monday, August 30, 2010
Tuesday, June 29, 2010
ROI: Marketing’s Best Frienemy
“Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment,” says marketing and new media leader Christopher S. Penn. Penn currently is VP of strategy and innovation for…
Continue reading "ROI: Marketing’s Best Frienemy"Tuesday, June 3, 2008
Are Marketing and Mathematics Getting Married?
Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
Continue reading "Are Marketing and Mathematics Getting Married?"Monday, May 12, 2008
Can the ‘Spacing Effect’ Improve Marketing ROI?
As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…
Continue reading "Can the ‘Spacing Effect’ Improve Marketing ROI?"