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MarketingProfs Daily Fix Blog
Business Week recently published a great article about the U.S. car industry. “Automakers Go on the Small-Car Offensive” asks some provocative and important questions. What will happen to GM and Ford’s nine new small car models “without the incentives of high gas prices and Federal subsidies?”
Int…
Continue reading "Car Wars"It’s the chicken-and-the-egg quandary. As marketers, we don’t have time for competitive intelligence because we’re focused on direct marketing campaigns, trade shows and…
…anything involving creating customer interactions. However, three months later when competing in a major deal, with mil…
Continue reading "Deepening Your Competitive Intelligence"