Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…
Continue reading "Marketing Automation: The Beginning of the End?"Posts Tagged ‘marketing process’
Tuesday, December 7, 2010
Friday, October 1, 2010
5 Things to Know Before Buying Marketing Automation
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…
Continue reading "5 Things to Know Before Buying Marketing Automation"Monday, August 9, 2010
Enough About Me, Let’s Talk About You: 4 Steps to Better Listening
In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:
“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…
Thursday, June 10, 2010
Lesson From a Factory: Know How It Works
One of the best incentives I had for going back to college each year was my summer job. From my high-school graduation to my college graduation, I worked a 6 a.m. factory maintenance shift. Getting up at 5:15 a.m. every morning during the summer months to cleaning heating boilers, sweeping…
Continue reading "Lesson From a Factory: Know How It Works"
