Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Given the amount of content generated daily that focuses on marketing best practices (some of it to be found right here at MarketingProfs!), figuring out how to do most marketing things “the right way” shouldn’t be difficult.
For example, by now, everyone knows that if you are pursuing a content…
Continue reading "Why Aren’t Most Marketers Running Tests? (It’s Not That Hard)"A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…
Continue reading "Building a Business Means Building a Community"When I first started reading Brandscaping by Andrew Davis (in preparation for this week’s episode of Marketing Smarts), my initial reaction was, “Oh, come on!”
Why was I so incredulous? Because, at first, I thought Davis was proposing something preposterous.
In Chapter One of Brandscaping, And…
Continue reading "Marketers, Think Bigger! Think ‘Finding Nemo’!"It always strikes me as a little misguided to hear marketers talk about their “audience.”
First of all, unless you are a performer or an orator, the people to whom you are hawking your wares are not an audience except in a metaphorical sense.
Second of all, that metaphorical sense itself betra…
Continue reading "What’s the Difference Between Building a Community and Building an Audience?"
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
