Measurement is on everyone’s minds these days, isn’t it? It’s tough not to bump into a marketing or PR pro that isn’t under the gun for proof of lead generation, ROI, and more. Since it’s the time of year when marketing and PR professionals are gearing up for the New Year and all that comes with it,…
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Friday, July 11, 2008
Economy Changes Customer Value Perceptions
The lagging (read: nose-diving) economy is creating additional dimensions of customer need that may well force many companies to re-think their value propositions. Here’s a good case in point…
My husband decided to take a road trip with our 17-year-old this summer. With gas at a national average…
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