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You want to do it all. You want to have impact. And you want to grow your stature. You want a raise.
You think you have to do everything. Integrate social media. Drive Web traffic. Optimize spend on paid search. Launch a video strategy. Nurture leads. Publish original conten…
Continue reading "Why Are You Doing What You’re Doing?"Tags: Autodesk, Disney, Forrester Research, IBM, InterContinental Hotels, marketing management, Nickelodeon
Posted at: 1:16 am in Featured Posts, Headline, Marketer, Marketing, Marketing Leadership | Permalink | Comments (2) | Trackbacks (829)
As a marketer you know the most important aspect of marketing is to “know thy market.” And that, for a lot of marketers, includes knowing demographics and psychographics, competition, buying-decision process and purchasing habits, etc., etc., etc. And depending on the size of the organization that…
Continue reading "Hey Marketer! Do You Blend In With Your Market?"Tags: marketers, Marketing, marketing management, Social Media
Posted at: 9:40 am in Featured Posts | Permalink | Comments (11) | Trackbacks (829)
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