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Besides Wall Street bankers, the poor of the world need access to financial liquidity too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a…
Continue reading "Marketing Lessons Learned From Micro-Finance In India"Tags: india, localization, marketing in India, micro finance, micro lending, microcredit, monsoon season, Niche Marketing
Posted at: 6:05 am in Featured Posts, Global Marketing, Marketing Leadership, Marketing Strategy, Pricing, Product and Services Marketing, Strategy and Tactics | Permalink | Comments (15) | Trackbacks (828)
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