Thursday, March 27, 2008

What Is the Future of Marketing?

Buffeted by globalization, regulation, politics, technology and other market forces, “marketing” stands ready to reclaim its rightful role as the voice of the customer and generator of business value through brand, loyalty, and customer management. But not all marketers are ready–or want to…

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Tags: collaboration, future of marketing, marketing in 21st century, Paul Barsch, role of CIO, role of marketing
Posted at: 10:34 am in Featured Posts, General Management, Marketing, Marketing Leadership | Permalink | Comments (24) | Trackbacks (93)