Monday, May 12, 2008

Can the ‘Spacing Effect’ Improve Marketing ROI?

As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the “spacing effect”–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is…

Continue reading "Can the ‘Spacing Effect’ Improve Marketing ROI?"

Tags: forgetting curve, marketing campaigns, marketing ROI, messaging, neuroscience, spacing effect
Posted at: 8:07 am in Campaign Management, Content Marketing, Customer Relationships, Featured Posts, Marketing Analytics and Modeling, Marketing Automation, Marketing Tools, Promotional Strategies, Strategy and Tactics | Permalink | Comments (16) | Trackbacks (93)