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MarketingProfs Daily Fix Blog
Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think.
The bad news from a customer perspective is that companies aren’t doing the basics properly, let alone getting to remarkable. Customers hopes are high, but expectations low. This …
Continue reading "‘The Basics’ May Be Enough To Make You Great"According to a new survey of the Marketing Executives Networking Group, conducted by Anderson Analytics, 60% of respondents say the most important marketing trend for 2008 is a concentration on marketing basics. That includes specific concepts such as customer satisfaction, customer retention,…
Continue reading "As Things Get More Complex, Marketers Return to Basics"