Let’s start off by discussing what marketing is. According to the American Marketing Association (from Wikipedia)…
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, an…
Continue reading "5 Tips to Become a Better Marketer"Hello, I’m Valeria Maltoni, and I’m a marketer. What exactly does that mean these days? That is aside from the obvious laundry list of tactics that are associated with the “marketing” brand. Yes, dear colleagues, let’s admit it — by and large, we’re still seen as order takers.
It’s also our faul…
Continue reading "What’s It Mean to Be a Marketer?"I recently came across an article called I Would Rather Be A Jazz Programmer. The article distinguishes between rockstar programmers (which are apparently what companies are looking for these days) and jazz programmers. Before I even read the content, the title got me thinking about what being a…
Continue reading "Are You a Jazz Marketer?"