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When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to…
Continue reading "Marketing Lessons: Riding Bubbles At Lehman Brothers"Tags: blue ocean strategy, Customer Behavior, decision making, global financial crisis, Innovation, market bubble, market mania, marketing lessons, new markets, rational market theory, role of marketing, speculation
Posted at: 8:39 am in Customer Behavior, Featured Posts, General Management, Global Marketing, Marketing Leadership, Marketing Strategy | Permalink | Comments (3) | Trackbacks (827)
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