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With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, “Should marketing and the marketing budget be managed for the long-term…
Continue reading "Marketing Utopia: Wedding or a Marriage?"Tags: managing marketing resources, marketing as marriage, Paul Barsch, strategic marketing, tactical marketing
Posted at: 9:51 am in Featured Posts, Marketing Automation, Marketing Leadership, Marketing Strategy | Permalink | Comments (18) | Trackbacks (796)
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