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Over the weekend I listened (once again) to a podcast that Ben McConnell and Jackie Huba did with Maker’s Mark CEO Bill Samuels, Jr. In the episode, Samuels gives the fascinating account of what the distillery’s marketing mindset was, which they dubbed “marketing without fingerprints.”
This philos…
Continue reading "What’s Your Marketing Mindset?"Tags: brands, brand_ambassador, business, customers, Mack_Collier, Maker's_Mark, Marketing
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