The MarketingProfs Book Club’s Group Review for our current (sticky!) segment featuring Made To Stick, is now OPEN! For those of you new to our Book Club I’ve included some information below. For returning Book Club vets, you can hop on over and jump into a discussion (or two). The discussions run…
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Tuesday, June 12, 2007
Tuesday, June 5, 2007
Book Club Group Review Starts in a Week: Get Ready To Get ‘Sticky,’ Bookworms!
Just a reading reminder: Members of the MarketingProfs Book Club are one week away from chatting up our current featured book, Made To Stick, by Chip and Dan Heath.
While Round #1 discussed “social media” and Round #2 focused on “branding,” Round #3 explores “communications.”
More to the point, w…
Tuesday, May 15, 2007
MarketingProfs Book Club Returns with ‘Made to Stick’
With spring comes not only a new season but a “sticky” new segment. Yes bookworms, the MarketingProfs Book Club is back with the hottest book of the year! Did I just say we have a hot and sticky segment? Hey, if it gets you folks reading and sharing ideas then this host is doing her job.
For those…
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