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On Thursday I attended an excellent new media community workshop hosted by Refresh Dallas guest lecturers, Stephen Anderson and Travis Isaacs. The goal of the workshop was to teach the audience some techniques to organize information effectively.
I have to hand it to the two Viewzi hotshots. It’s …
Continue reading "Superior Air Power: How the Airlines Can Win"Tags: Airline, airlines, American Airlines, Branding, coupons, flight, flying, free, Made to Stick, Marketing, remarkable, transport, transportation, TSA
Posted at: 11:33 am in Featured Posts | Permalink | Comments (43) | Trackbacks (802)
As author Chip Heath told the audience at the Marketing Profs conference in Chicago this week, “In a market where it is difficult to be heard …. only the sticky messages will break through.” One of the reasons for this is that “common sense” is not sticky enough for people to remember.
They as…
Continue reading "Making Your Message ‘Stick,’ a Podcast with Author Chip Heath"Tags: Chip Heath, Made to Stick
Posted at: 7:01 am in Featured Posts | Permalink | Comments (3) | Trackbacks (802)
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