How many times have we seen a company do this? They start blogging, and their initial efforts are less than spectacular. We forget that many of us had the same hiccups when we started our own blogs. It takes time and quite a bit of trial and error to run a successful company blog. By now, many blogs…
Continue reading "Your Company Blog Sucks, Now What?"Posts Tagged ‘Mack_Collier’
Thursday, April 12, 2007
Targeting the People Who Matter
Recently I had a marketing group contact me about helping their client with a music promotion. They were working with a band that wanted to give away CDs to music bloggers in order to boost exposure for their client. Since I frequently blog about music marketing, it might have seemed like my blog…
Continue reading "Targeting the People Who Matter"Monday, April 9, 2007
The Time Has Come to Join the ‘Conversation Age’
Have you noticed that so many companies continue to struggle to come to grips with how to reach their customers? Especially online, customers are communicating by using tools such as blogs, podcasts, and wikis, and companies are left wondering what in the world is happening.
They are on the outs…
Continue reading "The Time Has Come to Join the ‘Conversation Age’"