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Last week, MarketingProfs hosted a killer #TechChat with special guest, @MackCollier. The topic was B2B blogging. And we’re so grateful for all of the advice Mack shared during the chat.
In advance of SocialTech 2010, we’re offering a FREE virtual pass (a $99 value) to the online version of the c…
Continue reading "Top 10 B2B Blogging Tips From #TechChat With Mack Collier"Andy and Jake are pretty excited that WalMart.com, as of Thursday, is allowing customers to rate and review all the products it sells. That’s right, all of them. The feature was rushed into implementation after a testing-phase produced twice the number of expected customer submissions.
This is an …
Continue reading "Wal-Mart Gets Into the Product Review Game"One of the biggest areas that most company blogs seem to struggle with, is how to position its content. The natural inclination for many companies is to use a blog as strictly a promotional vehicle. But of course, readers are looking for information and content that will inform and entertain them.
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Continue reading "Who Are You Blogging For?"As you may have heard, fans of the CBS series Jericho have accomplished their goal of bringing the series back after the network cancelled it. The series, which CBS originally canceled after one season, was saved when its fans rallied together to petition the network via signatures… and nuts.
L…
Continue reading "Driving Your Evangelists ‘Nuts’"Over the weekend I listened (once again) to a podcast that Ben McConnell and Jackie Huba did with Maker’s Mark CEO Bill Samuels, Jr. In the episode, Samuels gives the fascinating account of what the distillery’s marketing mindset was, which they dubbed “marketing without fingerprints.”
This philos…
Continue reading "What’s Your Marketing Mindset?"Nikon recently became the latest company to include bloggers in its promotional efforts when it launched its ‘Picture This’ blogger-outreach program. The program involved sending a Nikon D80 digital camera to 50 “online personalities,” including myself. We are allowed to use the “loaner” cameras…
Continue reading "Nikon Reaching Out to Bloggers with ‘Picture This’"
Thursday, June 28, 2007
Got Comments? How to Get More Interaction on Your Blog
The other day I was checking out Monster’s blog, and while at first glance it appears to be a solid company blog, I noted a glaring problem. The blog’s comment policy states that “Comments are moderated; they should appear on the Monster Blog within one business day.” One business day? Are you…
Continue reading "Got Comments? How to Get More Interaction on Your Blog"Tags: blog, Blogging, business, comments, Mack_Collier, Monster.com
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