So what’s a luxury brand to do in this economy? “Excess” has become a dirty word. A touch of luxury is fine–as long as it isn’t overdone. Anything that’s over the top is a no-no. Godiva, the upscale Belgian chocolatier, long known for marketing unabashed luxury in its luscious little bonbons…
Continue reading "Godiva: Seizing a “Golden Moment.”"