Wednesday, November 19, 2008

Loyalty and Lifetime Value

I recently began to wonder how many of the airlines and hotel chains have really considered “Customer Lifetime Value” in the creation of today’s largely calendar-driven loyalty programs. Beyond the motivation to examine year-over-year performance, how was it decided that one year is an adequate…

Continue reading "Loyalty and Lifetime Value"

Tags: Airline, customer experience, hospitality, hotel, Leigh Duncan-Durst, Loyalty Programs, Travel
Posted at: 7:39 am in Featured Posts | Permalink | Comments (6) | Trackbacks (93)