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Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and objects.
However, the a…
Continue reading "The GPS Revolution: Benefit or Bane?"Tags: analytics, applications, geospatial, Google Earth, GPS, location aware, location based services, location information, Mobile, Privacy, Segmentation and Targeting, tracking
Posted at: 8:00 am in Featured Posts, Global Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (829)
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