Besides Wall Street bankers, the poor of the world need access to financial liquidity too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a…
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Thursday, October 15, 2009
Wednesday, April 8, 2009
Retail in China: Traditional Marketing 4Ps Still Relevant
In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate whether the 4Ps are pertinent in their markets, Chinese retailers are discovering that the traditional…
Continue reading "Retail in China: Traditional Marketing 4Ps Still Relevant"