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Good and great companies don’t sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it is the seller’s duty to win at all costs, especially by discounting. This results in two things: discounting to any level to close…
Continue reading "Is Your Growth Focused on Revenues or on Margins?"Tags: auto_industry, Built_to_Last, business_growth, Costco, customer_loyalty, Fred_Reichheld, Lewis_Green, Marketing, Sales, sales_compensation
Posted at: 7:47 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1018)
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