Yes, it can. My two most recent clients hired me because of what they read on my blog and at my Web site. That is significant because for marketing to be accepted and effective, it must result in sales. I know some disagree, and that’s one of the great things about this medium. It is interactive,…
Continue reading "Can Blogging Work as a Marketing Tool?"Posts Tagged ‘Lewis_Green’
Tuesday, May 29, 2007
The Art of Blog Marketing
This is a story about building relationships online through blogging and how connecting and sharing is about the art of marketing. For this post, we will leave science aside, except for the technology required to blog.
Over Memorial Day weekend, a group of us met in NYC to honor CK and her recentl…
Continue reading "The Art of Blog Marketing"Thursday, May 10, 2007
It Starts with a Question
Wouldn’t it be cool if…? With that question leading the way, 18-year-old Ben Kaufman founded Mophie, named for his two dogs, in 2005. The goal: To create a “funky product development firm based around good people and great ideas.” Today, Mophie products are in 28 countries worldwide, at Apple…
Continue reading "It Starts with a Question"Thursday, April 26, 2007
Have You Hugged Your Chamber Today?
There are several ways to read that question. To clarify, I speak of your local Chamber of Commerce. I know. They don’t seem huggable. But think of a virtual action that says, “I like you, and I want to thank you for all you do.” So what would that look like?
It begins with membership in one or mo…
Continue reading "Have You Hugged Your Chamber Today?"Monday, April 23, 2007
What Can We Learn from People-Watching?
I flew to Dallas this past week, and man, are my arms tired. Well, actually American Airlines flew me there and back. Just wanted to tell a bad joke.
So anyway, there I am in St. Louis on a layover, and I started thinking about how much I love people watching, and wondering how I might use that in…
Continue reading "What Can We Learn from People-Watching?"Friday, April 13, 2007
Word of Mouth Isn’t About Tools, It’s About You
We talk a lot about Word of Mouth. Usually it is in the context of Web 2.0. Whether you believe Word of Mouth is just being discovered as a marketing strategy, or whether you agree with me that marketers have been strategizing and measuring word of mouth forever, doesn’t matter.
What also doesn’t …
Continue reading "Word of Mouth Isn’t About Tools, It’s About You"Wednesday, April 11, 2007
Happiness Is a Pocket Full of Cash… or Maybe Not
The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I replied, “I like it that we are not so structured and that we can have fun while still getting our business done.” “What can be more fun than making money?” she countered.
Hmm. That was se…
Continue reading "Happiness Is a Pocket Full of Cash… or Maybe Not"