A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the ‘innovation economy,’” it was said. “Today, innovation is the key to differentiation,” we were told.
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Posts Tagged ‘Leadership’
Wednesday, December 21, 2011
Marketing Smarts Podcast: Have You Killed an Innovation Today?
Tuesday, November 8, 2011
5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"Wednesday, October 5, 2011
Marketing Smarts Podcast: Frank Days on Agile Marketing
With continually mounting pressure on marketers to get more done with less, all while trying to keep pace in a business world increasingly running at the speed of real time, many businesses are looking for more efficient and flexible ways to launch programs, respond to changing priorities and market…
Continue reading "Marketing Smarts Podcast: Frank Days on Agile Marketing"Wednesday, September 28, 2011
Marketing Smarts Podcast: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business
For this, the maiden voyage of the MarketingProfs’ “Marketing Smarts” podcast, I had the chance to speak with Lou Imbriano, former CMO of the New England Patriots and Gillette Stadium, and author of the recent Winning the Customer: Turn Consumers into Fans and Get Them to Spend More.
Lou is a col…
Continue reading "Marketing Smarts Podcast: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business"Sunday, June 26, 2011
How to Build a Speed Culture for Your Business [Infodoodle]
To keep with the theme of “Winning with Speed,” I doodled the highlights from Stephen Denny’s PRO seminar. He defined speed as not about being superfast but taking the shortest amount of time needed to execute a task, and he discussed how to get your team to adopt this attitude of efficiency.
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Continue reading "How to Build a Speed Culture for Your Business [Infodoodle]"Thursday, June 9, 2011
The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication
A guest post by C. Edward Brice of Lumension.
Ah, another day, another marketing misstep in the unfortunate context of a crisis communications. Actually, “misstep” for many companies in the age of social communications is far too lighthearted a term to use. Consider the news headlines devoted to …
Continue reading "The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication"Monday, April 4, 2011
What’s Ahead on the Digital Landscape
A guest post by Tony Felice and Charles Wiedenhoft of Red Door Interactive.
The discussions at the recent SXSW focused primarily on how the digital landscape may take shape in the coming year. In this blog post, Red Door Interactive team members who attended SXSW summarize four key takeaways from…
Continue reading "What’s Ahead on the Digital Landscape"Wednesday, January 19, 2011
6 Reasons Why Right-Brainers Will Rule the Future
I recently had the opportunity to interview Daniel H. Pink for MarketingProfs readers. Best-selling author of A Whole New Mind: Why Right-Brainers Will Rule the Future and Drive: The Surprising Truth About What Motivates Us, Daniel was a keynote speaker at the recent PPAI Expo in Las Vegas. The…
Continue reading "6 Reasons Why Right-Brainers Will Rule the Future"