Every once in a while we hear about the “love at first sight” love story. You know, the guy and gal who caught each other’s eye, instantly fell in love, had a storybook romance, and were married just a few short weeks after that first chance encounter. These hopelessly romantic stories are…
Continue reading "What B2B Organizations Can Learn From Good Marriages"Posts Tagged ‘Lead Nurturing’
Wednesday, September 15, 2010
Monday, August 9, 2010
Enough About Me, Let’s Talk About You: 4 Steps to Better Listening
In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:
“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…
Friday, July 23, 2010
False Numbers, Lost Revenue & ‘The Karate Kid II’
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from “The A-Team” and even the…
Continue reading "False Numbers, Lost Revenue & ‘The Karate Kid II’"Monday, February 16, 2009
World Wide Rave – Works!
In David Meerman Scott’s ebook Lose Control of your Marketing, he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave, due out in March.
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySp…
Continue reading "World Wide Rave – Works!"Thursday, January 15, 2009
How to Build a Lead Nurturing Super Highway!
Not all leads should be treated equally. In our business, for example, the sales cycle can be upwards of 9 months …. so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase.
Furthermore, you are never quite sure when that…
Continue reading "How to Build a Lead Nurturing Super Highway!"Wednesday, September 10, 2008
Marketing’s Customers: An Oxymoron or Reality??
They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain –
If you are like me working to drive thought leadership out of our organization and into the hands of would-be prospects,…
Continue reading "Marketing’s Customers: An Oxymoron or Reality??"Monday, July 21, 2008
Marketing Metrics: Rethinking Them… Again!
It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should…
Continue reading "Marketing Metrics: Rethinking Them… Again!"
