Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
In David Meerman Scott’s ebook Lose Control of your Marketing, he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave, due out in March.
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySp…
Continue reading "World Wide Rave – Works!"Not all leads should be treated equally. In our business, for example, the sales cycle can be upwards of 9 months …. so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase.
Furthermore, you are never quite sure when that…
Continue reading "How to Build a Lead Nurturing Super Highway!"They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain –
If you are like me working to drive thought leadership out of our organization and into the hands of would-be prospects,…
Continue reading "Marketing’s Customers: An Oxymoron or Reality??"It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should…
Continue reading "Marketing Metrics: Rethinking Them… Again!"Does sales really care about leads? Maybe not.
If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion a…
Continue reading "What Does Sales Really Think About Marketing?"A growing trend in B2B marketing today is in the realms of “lead nurturing” and “lead scoring.”
I have often found the best way to impress the sales team is to feed them a stream of high-quality leads. Events, webinars, account-based marketing, trade events and speaking engagements all offer oppor…
Continue reading "Sales Is from Mars and Marketing Is from Venus, Vol. II … Lead Scoring"