MarketingProfs Daily Fix Blog

Posts Tagged ‘Lead Nurturing’

Wednesday, March 27, 2013

Fighting the Lead Generation Battle with Big Data

Many organizations struggle with sales and marketing alignment. In companies both large and small, Sales and Marketing are commonly at odds.

In a recent survey of more than 1,200 executives, research firm CSO Insights uncovered that lead generation is one of the top challenges dividing sales and …

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Tags: Lead Generation, Lead Nurturing, Marketing, Sales
Posted at: 10:02 am in Featured Posts, General Management, Headline, Marketing, Sales | Permalink | Comments (1) | Trackbacks (1349)

Monday, November 19, 2012

Yuck! Dissecting a Really Bad Email

I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…

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Tags: B2B, b2b marketing, Content, Content Marketing, customer experience, customers, Lead Nurturing, Marketing
Posted at: 11:17 am in Content Marketing, Customer Behavior, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Headline | Permalink | Comments (10) | Trackbacks (1349)

Wednesday, October 24, 2012

Let’s Broaden Our Definition of Lead Generation

Everyone knows that content rules, especially when it comes to social media. But for B2B marketers, knowing that someone shared your funny video, “liked” your company photo, or even retweeted that link to your new whitepaper is not enough. B2B marketers want to know that their social media efforts…

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Tags: customer experience, Lead Generation, Lead Nurturing, Marketing, Social Media, Strategy and Tactics
Posted at: 9:55 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing | Permalink | Comments (12) | Trackbacks (1349)

Wednesday, September 21, 2011

Ditch B2B and Think B2P (Business to People)

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…

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Tags: B2B, b2b marketing, customer experience, customers, decision making, Lead Nurturing, Marketing, Sales, Social Media, Social networking
Posted at: 10:01 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketer, Marketing, Sales | Permalink | Comments (13) | Trackbacks (1349)

Friday, August 26, 2011

4 Ways to Show Interest in Your Buyers: Lessons from Bono

A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…

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Tags: B2B, b2b marketing, blogs, buyer personas, Content Marketing, customer engagement, customer experience, customer marketing, data segmentation, Lead Generation, Lead Nurturing
Posted at: 9:57 am in Campaign Management, Content, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (3) | Trackbacks (1349)

Wednesday, August 17, 2011

Book Review: Maximizing Lead Generation by Ruth Stevens

I’m a big fan of Ruth Steven’s writing, so I eagerly awaited the arrival of her new book, Maximizing Lead Generation: The Complete Guide for B2B Marketers. I wasn’t disappointed. The writing style is engaging, almost conversational, yet conveys a wealth of useable information.

What the reader ca…

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Tags: B2B, Lead Generation, Lead Nurturing, Marketing
Posted at: 9:55 am in Featured Posts, Headline, Marketing, Marketing Strategy | Permalink | Comments (1) | Trackbacks (1349)

Wednesday, March 23, 2011

If Marketing Automation Could Talk: An Interview

Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…

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Tags: B2B, B2B buyer, b2b marketing, buyer 2.0, buyer engagement, Content, Content Marketing, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, process
Posted at: 10:53 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1349)

Saturday, February 5, 2011

#MPForum: Speakers Aneta Hall and Lucy Hackman Offer 5 Tips to Maximize the Impact of Social Media on Your Event

Contrary to predictions that the Internet would kill the live event, what social media and the ubiquity of the Web actually did was break down the isolation of the conference center, enabling marketers to extend the long-term impact of their investments.

Aneta Hall and Lucy Hackman of Pitney Bo…

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Tags: Lead Nurturing, Marketing, Segmentation and Targeting, Strategy and Tactics
Posted at: 1:53 am in Content, Content Marketing, Featured Posts, Marketing, Marketing Tools, Social Media, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1349)

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1349)

Friday, October 1, 2010

5 Things to Know Before Buying Marketing Automation

I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…

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Tags: b2b lead generation, b2bmarketing, CRM, customers, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, marketing process, Marketing Strategy, strategic planning
Posted at: 11:19 am in Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Planning and Measurement | Permalink | Comments (6) | Trackbacks (1349)