MarketingProfs Daily Fix Blog

Posts Tagged ‘lead management’

Wednesday, October 12, 2011

Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales

“You guys are a bunch of clowns who just do arts and crafts all day!”

Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?

For insight on how one…

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Tags: Lead Generation, lead management, marketing operations, sales and marketing alignment
Posted at: 9:58 am in Featured Posts, General Management, Headline, Marketing, Marketing Smarts, Sales | Permalink | Comments (0) | Trackbacks (829)

Wednesday, March 23, 2011

If Marketing Automation Could Talk: An Interview

Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…

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Tags: B2B, B2B buyer, b2b marketing, buyer 2.0, buyer engagement, Content, Content Marketing, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, process
Posted at: 10:53 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (829)

Tuesday, December 7, 2010

Marketing Automation: The Beginning of the End?

Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…

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Tags: B2B, b2bmarketing, Content, Content Marketing, demand generation, Lead Generation, lead management, Marketing Automation, marketing process
Posted at: 11:41 am in Content Marketing, Featured Posts, Headline, Marketing Automation, Marketing Thought Leadership, Marketing Tools, Metrics & ROI | Permalink | Comments (11) | Trackbacks (829)

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (829)

Friday, October 1, 2010

5 Things to Know Before Buying Marketing Automation

I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…

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Tags: b2b lead generation, b2bmarketing, CRM, customers, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, marketing process, Marketing Strategy, strategic planning
Posted at: 11:19 am in Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Planning and Measurement | Permalink | Comments (6) | Trackbacks (829)

Monday, August 9, 2010

Enough About Me, Let’s Talk About You: 4 Steps to Better Listening

In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:

“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…

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Tags: B2B buyer, b2b marketing, lead management, Lead Nurturing, Marketing Automation, marketing process
Posted at: 11:49 am in Campaign Management, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Headline, Marketing, Marketing Strategy | Permalink | Comments (3) | Trackbacks (829)

Friday, July 23, 2010

False Numbers, Lost Revenue & ‘The Karate Kid II’

Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from “The A-Team” and even the…

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Tags: lead management, Lead Nurturing
Posted at: 11:08 am in Campaign Management, Direct Marketing, Email Marketing, Featured Posts, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Planning and Measurement, Sales, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (829)

Tuesday, July 6, 2010

What Marketing & Sales Can Learn From Seinfeld

All of us have had the moment when we say to ourselves, “I am living a Seinfeld episode.” No matter if we are stuck waiting for a table in a restaurant, trying to rent a car or dealing with friends or family. At one point and time, we’ve all been there. This Seinfeld experience extends not…

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Tags: B2 Marketing, B2B, lead management, Seinfeld
Posted at: 12:14 pm in Campaign Management, Direct Marketing, Email Marketing, Featured Posts, Headline, Marketing, Sales | Permalink | Comments (4) | Trackbacks (829)

Thursday, June 10, 2010

Lesson From a Factory: Know How It Works

One of the best incentives I had for going back to college each year was my summer job. From my high-school graduation to my college graduation, I worked a 6 a.m. factory maintenance shift. Getting up at 5:15 a.m. every morning during the summer months to cleaning heating boilers, sweeping…

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Tags: B2B, lead management, marketing and sales, marketing process, Sales
Posted at: 10:36 am in Featured Posts, General Management, Marketing | Permalink | Comments (1) | Trackbacks (829)

Tuesday, April 27, 2010

Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation

Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…

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Tags: Andrew Gaffney, B2B buyer, b2b marketing, behavioral scoring, Content Marketing, Craig Rosenberg, customer experience, demand generation, Email Marketing, Jay Hallberg, Lead Generation, lead management, lead score, Lead Scoring, Marketing, Marketing Automation, progressive profiling, Robert Jolles, Segmentation and Targeting, Web 2.0
Posted at: 11:43 am in Content, Featured Posts, Global Marketing, Headline, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Tools, Planning and Measurement, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (829)

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