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MarketingProfs Daily Fix Blog
They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain –
If you are like me working to drive thought leadership out of our organization and into the hands of would-be prospects,…
Continue reading "Marketing’s Customers: An Oxymoron or Reality??"Why is it that so many Webinars are bad? The technology makes it easy, but that doesn’t mean that the presenter is good, the content valuable, or the topic of interest. I signed up for an association Webinar on marketing communications this week. I bugged out early. Want to know why?
Plain and sim…
Continue reading "Why Are Some Webinars So Bad?"Does sales really care about leads? Maybe not.
If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion a…
Continue reading "What Does Sales Really Think About Marketing?"This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today’s programs.
Michael Stelzner presented, “Attracting Quality Leads with White Papers” and encouraged attendees to create reader-focused w…
Continue reading "White Papers, Lead Gen, New Rules of PR and Marketing!"Walk around any marketing conference and you can hear folks talking about brand. Typically much of the discussion centers around brand tactics: how to create a brand identity, how to build brand messages, how to test for brand penetration, and how to implement a brand, etc. The question I often get…
Continue reading "What Brands Do for Business"