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MarketingProfs Daily Fix Blog
A guest post by Sarah Goliger of HubSpot.
When it comes to converting your leads into sales, lead management is a crucial and powerful tool. Most of your leads will not be ready to engage with a salesperson after their first conversion, but are potentially qualified and require further nurturing …
Continue reading "7 Reasons You Need to Love Lead Management"A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo)
One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls through regularly. Recently, we got a visit from Carlos Hidalgo, CEO of Annuitas Group and execut…
Continue reading "What’s the Difference Between Demand Gen and Lead Management? [Whiteboard Video]"“You guys are a bunch of clowns who just do arts and crafts all day!”
Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?
For insight on how one…
Continue reading "Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales"A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"I’m a big fan of Ruth Steven’s writing, so I eagerly awaited the arrival of her new book, Maximizing Lead Generation: The Complete Guide for B2B Marketers. I wasn’t disappointed. The writing style is engaging, almost conversational, yet conveys a wealth of useable information.
What the reader ca…
Continue reading "Book Review: Maximizing Lead Generation by Ruth Stevens"Digital Marketing World speaker Russell Kern took time before the free virtual conference today to chat more with MarketingProfs about one of his passions: lead generation. He is the founder and president of The Kern Organization, a direct marketing agency specializing in creating innovative, high…
Continue reading "The Most Important (and Overlooked) Fact About Lead Generation and Why You Should Care"In the spirit of a pre-game show, MarketingProfs thought it’d be fun to chat with Laura Patterson before Friday’s free virtual conference on lead generation. She is co-founder and president of VisionEdge Marketing and speaker at tomorrow’s Digital Marketing World.
1. What’s something new and …
Continue reading "A Backstage Q&A With Lead-Generation Speaker Laura Patterson"In a recent poll of B2B marketers, 78% said generating high-quality leads is their biggest challenge, and 44% of marketers said generating a high volume of leads is. To help alleviate the frustration, I offer five things every marketer should know to improve lead generation.
…
It’s that time of year when many of us receive holiday gifts from clients, suppliers, and colleagues. It’s also an excellent opportunity for companies and organizations to send gifts to good leads and prospects in the hopes of opening a door or two. That’s not an uncommon business tactic. Bu…
Continue reading "Saying Thanks for Holiday Gifts is Part of Your Brand"